Exploring the Possibility of AI-Driven Writing in the SEO Arena
The burning question everyone has been asking: can AI-generated articles defeat human-written articles in Google? To get the real facts, I conducted comprehensive research. The verdict? Machine learning-generated content can rank, but only if used wisely.
What Our Research Revealed
Key Findings from the Study
AI Content Performance: To break it down, I scraped 20,000 URLs currently ranked in Google’s top 20 results to see how AI-generated content performs against human-written ones.
Marketer Insights: In a survey of over 700 marketers:
31% responded that they got similar results with human-written content.
33% believed that the AI content was better than the human-written one.
39% of the marketers noted that their website traffic increased after they started using AI content.
Quality is Critical: AI-generated content can only be effective if it is of high quality, relevant, and follows basic SEO guidelines. As noted, low-quality content, whether AI-generated or human-generated, does not rank well in search engines.
Understanding How AI Content is Effective (and How to Use it Wisely)
Google’s Stance on AI Content
As for Google’s attitude towards AI content, Google does not punish such content. Instead, the focus is on the quality of the content. Low-quality, keyword-stuffed, or spammy content, whether AI-written or handcrafted, is penalized by Google’s filters. Thus, it is crucial to leverage AI tools to create high-quality, valuable, well-structured, and targeted content to achieve the best results.
Best Practices for Using AI Content
Focus on High-Quality Output
AI tools should be used to help, not to replace humans in their work.
Revised and polished AI copy can be made clearer, more unique, and substantive.
Incorporate SEO Strategies
Use strategic keywords, compelling headings, and meta descriptions.
Optimize content in line with user intent to target specific searches and issues.
Add a Human Touch
Combine AI-generated text with human-written text to ensure smooth transitions.
To increase engagement, include anecdotes, expert quotes, and real-life examples.
Regularly Audit and Update Content
Track the performance of AI content and optimize it based on results.
Update content frequently to reflect current trends and new information.
Incompetencies of AI Content: Where AI Falls Short
Despite its benefits, AI tools are not perfect and have some drawbacks:
Creativity and Nuance: AI is incapable of generating highly innovative or deeply moving pieces.
Factual Errors: AI content may contain factual mistakes as it is not properly checked and verified.
Over-Reliance on Patterns: AI-generated text may be overly standardized, making it appear dull.
How BBVA Can Help You Leverage AI Content
Streamline Content Production
Combine AI tools with human oversight to promote efficiency.
Optimize SEO Strategies
Ensure AI-generated content meets Google’s best practice guidelines.
Maintain Quality Standards
Our virtual assistants (VAs) review and improve AI-generated content to meet high standards.
Case Study: How to Use AI Content to Grow Your Business
Step-by-Step Guide to Success
Define Your Goals: Determine whether your content aims to increase traffic, generate leads, or boost brand authority.
Choose the Right Tools: Select AI tools that align with your content strategy.
Leverage Professional Support: Hire professional Virtual Assistants from BBVA to handle content creation, editing, and optimization.
Monitor and Adapt: Use analytics tools to track performance and make improvements.
Want to Save Big on Hiring a VA? Here’s Your Chance
For the next 5 days only, from January 6th to 10th, 2025, get a professional virtual assistant at a discounted price of only $1,499. Don’t miss this opportunity to achieve your business goals for the new year. Contact us for more details!
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